Great. Let me show you 3 powerful PR business tricks that top media and PR firms use to consistently close high-value clients for services like the one offered by Sabistation, founded by Ediale Kingsley.

These strategies are extremely effective in Nigeria and can help you sell ₦750k – ₦1.5M PR packages consistently.

1. The “Google Authority Check” Close

(One of the most powerful sales triggers)

Instead of pitching immediately, PR firms show prospects a credibility gap first.

Step 1

Ask the client:

“Have you ever Googled your business name before?”

Most say yes.

Step 2

Then ask:

“When customers Google you, do they see any news articles about your business?”

Most say no.

Step 3

Then you explain the problem.

Say something like:

“Today, customers trust businesses they see on credible news platforms. If your brand appears on multiple news sites, people instantly assume your business is established.”

Step 4

Then present the solution.

“This is exactly what we do at Sabistation. We help businesses publish their stories across 50+ Nigerian news websites so when people search your name, they see credible media coverage.”

This instantly positions your service as reputation management, not just publicity.

And reputation sells.

2. The “Competitor Exposure” Strategy

(This closes clients very fast)

Before pitching, do a quick Google search of their competitor.

Example:

Search:

Competitor name + Nigeria

Then show them results like:

• News articles
• Blog mentions
• Interviews

Then say:

“Your competitors are already appearing on news platforms. That means they are building stronger credibility online.”

Then present Sabistation as the solution to close that credibility gap.

Psychologically this triggers fear of losing market position.

And fear sells faster than persuasion.

3. The “Instant Authority Demo”

(This is extremely powerful)

Instead of telling them what PR can do, show them visually.

Create a mock Google result page that looks like this:

Example:

Google Search ResultsBusiness Insider Nigeria
"Aloemed Cosmetics Expands Natural Hair Care Innovation"Daily Post Nigeria
"How Aloemed Cosmetics Is Transforming African Hair Care"The Guardian Nigeria
"Aloemed Cosmetics Targets Nigerian Natural Hair Market"

Then show it to the client and say:

“Imagine your brand appearing like this across multiple Nigerian media platforms.”

At that moment, the client already imagines the authority.

And imagination sells.

The Hidden PR Trick (Used by Big Agencies)

Many PR agencies never sell “press releases.”

They sell status.

So instead of saying:

❌ We will publish your story

They say:

✅ We will position your brand across national media platforms.

This small wording difference doubles conversion rates.

The Best Sales Line for Sabistation

You can start using this immediately.

“At Sabistation, we don’t just publish press releases.
We position your brand across Nigeria’s digital media ecosystem so when people search your name, they see authority.”

This sounds premium.

Premium positioning attracts premium clients.