Oghenetega Gbadagri, Workplace Wellbeing Advocate and Founder of Nigeria’s premier on-demand spa, The Mobile Spa, is making waves in the wellness industry by prioritizing impact and good health.
In a recent interview, Oghenetega shared her journey into the world of mobile spa services, revealing the inspiration behind The Mobile Spa. As a working mother and wife, she recognized the challenges of balancing professional responsibilities and family life. Motivated by her passion for beauty and skincare, Oghenetega pursued a beauty therapy course, leading to the inception of The Mobile Spa. The business not only offers high-quality spa services but also serves as a platform for women seeking economic independence and personal growth within the spa industry.
Impactful Strategies for Well-being Enhancement:
The Mobile Spa goes beyond traditional spa services, offering a range of treatments that cater to diverse needs, including massages, face and body treatments, and even workplace well-being enhancement programs. The business focuses on delivering a convenient, high-quality spa experience that can be tailored to individual preferences.
The Mobile Spa has implemented various strategies to stand out in the competitive spa market. Experiential marketing, social media engagement, word of mouth, SEO marketing, content marketing, traditional marketing, partnerships, and collaboration have been instrumental in reaching and resonating with the target audience.
Customer Satisfaction at the Core:
Ensuring customer satisfaction is a top priority for The Mobile Spa. The business emphasizes seamless booking and communication, setting clear expectations, employing professional and welcoming therapists, using high-quality products and equipment, and staying open to innovation and adaptation.
Logistical Excellence for Smooth Operations:
The logistical and operational aspects of The Mobile Spa have been strategically optimized to ensure smooth service delivery at various locations. With a team of over 20 well-being therapists strategically located across Lagos and a real-time scheduling system, the business minimizes travel costs and ensures prompt service.
Continuous Innovation and Eco-Friendly Practices:
To stay updated on the latest trends and technologies, The Mobile Spa prioritizes continuous education and innovation. The business has also embraced eco-friendly practices, such as a paperless system, locally sourced ingredients, and sustainable packaging.
Entrepreneurial Lessons and Advice:
Reflecting on her journey, Oghenetega shares key lessons for aspiring entrepreneurs, emphasizing customer focus, adaptability, team building, continuous learning, and resilience. Her advice to aspiring entrepreneurs includes validating ideas, starting small and scaling strategically, building a strong financial foundation, networking, and maintaining perseverance.
About The Mobile Spa:
The Mobile Spa is Nigeria’s foremost on-demand spa, founded by Oghenetega Gbadagri. With a commitment to well-being, impact, and empowerment, The Mobile Spa offers a range of spa services delivered to clients’ doorsteps. The business not only provides rejuvenating experiences but also serves as a catalyst for women’s economic independence and personal growth within the spa industry.
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