Nigerians are among the world’s most active social media users, with recent data placing the country fifth globally for average daily time spent online. According to figures from Cable.co.uk and We Are Social, shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Leading the rankings is Kenya, where users spend the most time online, averaging 3 hours and 43 minutes daily. South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s average of 3 hours and 23 minutes positions it just behind these countries in social media engagement.
Full List of Countries by Average Daily Social Media Usage:
- Kenya – 03:43
- South Africa – 03:37
- Brazil – 03:34
- Philippines – 03:33
- Nigeria – 03:23
- Colombia – 03:22
- Chile – 03:11
- Indonesia – 03:11
- Saudi Arabia – 03:10
- Argentina – 03:08
Other notable countries include Mexico (3:04), Malaysia (2:48), Ghana (2:43), Egypt (2:41), and Thailand (2:30). Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower, indicating significant regional variations in social media usage.
As social media continues to shape communication and culture in Nigeria, these figures reflect the increasing importance of online engagement in everyday life.
